Profile

Get to know us a little better. Learn more about our mission and values that propels us forward.

Who We Are

Sellick Equipment offers custom rough terrain solutions across America through a network of 200+ dealers

Since its inception in 1969, Sellick Equipment Limited has evolved into an industry-leading manufacturer of rough terrain forklifts and attachments. Founded by Walter Sellick and his two sons, the company has thrived by upholding the principle of delivering “quality machinery at a fair price.” Now in its third generation of family leadership, Sellick is propelling forward with a focus on future innovation and excellence. Our unwavering commitment to quality, ease of parts and service availability, and comprehensive product support has consistently met and exceeded the needs of our valued customers over the years. As a trusted name in the industry, we continue to set the standard for reliability and performance in rough terrain forklifts.

Hear from the CEO

"As a third-generation CEO, I am proud to continue the legacy our family started in 1969. Our commitment to building rugged, reliable rough terrain forklifts is rooted in decades of innovation, craftsmanship, and a relentless drive to meet the demands of our customers. At our core, we remain dedicated to delivering machinery that works as hard as the people who use it."

Colin Sellick

// CEO

We Build Dynamic Partnerships & Provide Concrete Growth for Businesses

Beyond standard - your custom advantage

Solutions that go beyond standard. With our tailored approach, you receive service and equipment that works for your business. By addressing unique challenges, we help find solutions that will tackle them with precision. 

We've put in the work - Over 55 years of it

With a legacy spanning more than half a century, our expertise is a testament to our dedication and understanding of industry needs. During this time, we’ve adapted to industry changes and forged enduring partnerships.

Support you can count on

Access the resources you need through our dealer portal. If you can’t find what you’re looking for, give us a call. Our dedicated team is ready to provide the reliable support you deserve, ensuring you have everything necessary to keep your operations running smoothly.

Lift your career to new heights. Learn more about our job oppurtunities.

See how we've helped industries overcome challenges.